Tuesday, December 31, 2013

Creative Mastermind for Week 12/30: Artkraft Strauss

Long Time No See My Friends!!!! Welcome to The Creative Cabana and a very Happy New Years Eve to You!!! I cannot tell you how much I have missed being able to spend time with you, my loyal readers, since my relocation, the holidays, and work have pretty much taken over the last two weeks. I couldn't let 2013 go though, without giving you one last post for the year! My final post for 2013 is dedicated to the company who was responsible for giving us the best New Years Eve tradition we could imagine- the ball drop. This week's Creative Mastermind is the designer of the Times Square Ball, Artkraft Strauss.


Artkraft Strauss was the prime design company for New York City and designed many of the popular logos and displays which can be viewed through Times Square today. The New Years Eve celebration initially started out with a display of fireworks, and then in 1907 the famous Time Square Ball was designed and officially introduced year 1908 for its debut performance. For over 100 years the ball has symbolized the passing of time, and the beginning of a new year. This brilliant display of lights has undergone several reconstruction phases and updates over the last century, but it has never failed to bring us the bright new year.

I've always considered the Time Square Ball as a unique piece of Art not just because of it's lights, shape, or design, but because it's something that only gets the attention it deserves one night of the year! It's almost like those flowers that only bloom once every 50 years- it's just something spectacular to see and is part of a holiday tradition. To me, the drop of the New Year Ball concludes the holiday season, and we go back to normal life on January 2nd. How about you? Do you like to watch the ball drop in NYC?

Equally as popular is the sensational Dick Clark who really brought this great event through broadcasting, and had America watching for over 30 years! His death in April of 2012, still brings sadness to me even tonight as I'm watching his program right now. The ball drop and Dick Clark go hand in hand together for the perfect New Years Eve tradition, and it's great to see how even now it still lives on!

So, I have to say the reason I chose Artkraft Strauss for this week's Creative Mastermind is that I truly admire the design and message behind the Time Square New Years Eve ball. The creative design and use of lights ranging from traditional bulbs to thousands of LED energy-efficient bulbs is truly awe-inspiring. It's not only an iconic image of New Years, but it should also be valued for it's incredible beauty of art and structure. It wouldn't be New Years without the giant, light-up glass ball in NYC to lead us into the new year with hope and joy.

Here's to you Artkraft Strauss for creating a favorite holiday tradition that we still enjoy over 100 years after it's original debut! If you have a great idea for the FIRST CREATIVE MASTERMIND OF 2014, then please shoot me your idea either leave a comment on this post or you can always send in your comments to The Creative Cabana on Facebook or Twitter. Have a Happy New Year everyone and Wishing You Many Great Moments in the Year Ahead!!!




*All images used in this post were collected as search results from Google Images. I do not own the Times Square Ball, Dick Clark, Rockin' New Years Eve special, or Artkraft Strauss. No Copyright Infringment Intended.

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